27 top social media analytics tools in 2025 + comparison

Finding the right social media analytics tools can be quite overwhelming because every social media platform has its own metrics and native analytics. As a result, the question: “How do I know what’s actually working?” remains constant whether you are just starting your social media journey or managing multiple client accounts.

It is also important to note that social media analytics in 2025 are not just tracking likes and comments anymore; it’s about understanding audience patterns, predicting content performance, and making data-driven decisions across multiple platforms.

That’s why we’ve created this comprehensive guide to help you get familiar with the best social media analytics tools currently available.

What are social media analytics tools?

Social media analytics tools are specialized software platforms that collect, analyze, and visualize data from various social media channels to help businesses monitor and analyze their social media performance and audience behavior.

These tools go beyond basic metrics like likes and shares, offering comprehensive insights into content performance, audience demographics, engagement patterns, and ROI across multiple platforms.

In 2025, these tools have evolved to become sophisticated platforms that integrate artificial intelligence, predictive analytics, and automated reporting capabilities.

The best social media analytics tools discussed throughout this article are chosen on the basis of the following criteria:

• Cross-platform integration capabilities
• Depth and breadth of analytics features
• Reporting functionality and customization options
• User interface and ease of use
• Price-to-feature ratio
• AI and automation capabilities
• Data export and integration options
• Customer support and training resources
• Regular platform updates and improvements

Top 22 advanced social media analytics tools

Here are the 22 of the best social media analytics tools you can explore to gain deeper insights into your social media performance:

1. ContentStudio

ContentStudio stands out as the best social media analytics tool due to its extensive features. It combines powerful social media management, AI-powered content creation, and content management features with detailed performance tracking.

One key thing that sets ContentStudio apart from other social media analytics platforms is its ability to provide deep social analytics while maintaining an intuitive, user-friendly interface designed with marketers in mind, not just engineers.

The platform’s approach to analytics makes complex data accessible and actionable, whether you’re a solo entrepreneur or posting to multiple social media platforms.

Where ContentStudio truly shines is in its ability to seamlessly integrate analytics with content management and scheduling capabilities. Instead of jumping between multiple tools, users can discover trending content, schedule posts, track performance, and generate white-label reports all from one central dashboard.

This integration, coupled with features like automated reporting and competitor benchmarking, makes it an invaluable social media analytics tool for marketers looking to streamline their social media workflow while maintaining deep analytical insights.

Key features

• Multi-channel social analysis dashboard
• Automated white-label reporting
• Competitor benchmarking
• Website engagement tracking via Usermaven
• Campaign and label performance analytics
• Content discovery and curation
• Advanced scheduling automation
• Custom report builder with branding options

Pros and cons

Pros	Cons
User-friendly interface	Learning curve for advanced features
Comprehensive analytics for all major social media platforms	Higher pricing for white-label dashboard
Powerful automated social media reporting
White-label reports
Strong competitor analysis

Pricing (annual)

• Standard: $19/month (5 social accounts)
• Advanced: $49/month (10 social accounts)
• Agency Unlimited: $99/month (25+ social accounts)
• 14-day free trial available (no credit card required)

2. Hootsuite

Hootsuite, one of the first social media management tools, offers a complete picture of your social media performance. It consolidates data across social media platforms into a single view.

Hootsuite’s analytics are known for helping teams identify their top campaigns for leads and conversions. Moreover, it also includes comprehensive competitive analysis to help brands and marketers make smart decisions.

Key features

• Unified social media dashboard
• Post scheduling and optimization
• Real-time analytics and monitoring
• Industry benchmarking and social listening tools

Pros & cons

Pros	Cons
Unlimited posts with all plans	No longer offers a free plan
Built-in content creation tools	Support is slow to reply
Extensive analytics	Complex pricing structure
	Limited customization options

Hootsuite pricing

Hootsuite offers 3 different plans in its pricing structure:

• Professional: $99/month (1 user, 10 social profiles)
• Team: $249/month (3 users, 20 social profiles)
• Enterprise: Custom pricing
• 30-day free trial available

3. Brandwatch

Brandwatch offers powerful social media analytics features. It promotes itself as a customer intelligence tool with advanced analytics capabilities. The platform has a unique AI-powered Consumer Research feature.

It is used to analyze data from multiple social media platforms, news sites, blogs, and forums. The goal of such thorough analysis is to identify social media trends and segment relevant data for your business. Brandwatch is particularly strong in social listening and competitive analysis.

Key features

• Analysis from 100+ million sources
• AI-powered listening technology
• Customizable dashboards
• Real-time alerts and advanced sentiment analysis

Pros & cons

Pros	Cons
Reliable API connections	Very basic reporting tools
Comprehensive data coverage	Steep learning curve
Excellent influencer discovery	Limited historical data
	Expensive for smaller businesses

Brandwatch pricing

Brandwatch pricing is dependent on how many and what features you are availing from the platform. The tool has three different core solutions:

• Consumer research: To search a massive archive of consumer opinion.
• Social media management: To facilitate users to manage all of their social media accounts from the same dashboard.
• Influencer marketing: To help marketers and agencies find the right influencer for their brand.

Brandwatch only reveals its pricing when you contact its customer support with your specific requirements. Generally, its cost starts from $800 per month.

4. Buffer

Buffer helps you measure your social media performance by getting in-depth insights into specific social profiles. The platform takes the guesswork out of social media analytics, focusing on making data actionable and easy to understand. It’s particularly strong in helping teams understand when and what to post for maximum engagement.

Key features

• Cross-platform analytics dashboard
• Content performance tracking
• Automated reporting and custom report builder

Pros & cons

Pros	Cons
AI-powered content suggestions	Limited listening capabilities
Simple, intuitive interface	Basic reporting features
Excellent content calendar	Limited automation options
	Restricted features in lower tiers

Buffer pricing

Buffer has a scalable pricing structure dependent on the number of channels you want to connect with it.

• Free: Basic publishing and analytics tools
• Essentials: $5/month per channel
• Team: $10/month per channel
• 14-day free trial available

5. Sprout Social

Sprout Social is a well-known social media management and monitoring tool, especially among enterprises. It helps brands create, schedule, manage, and monitor their social media content.

The platform stands out for its ability to gather data from almost any social network. Hence, it allows you to track everything from Facebook metrics to Twitter link clicks and Instagram follower growth from a single interface.

Key features

• Cross-channel social media analytics
• Advanced team collaboration tools
• Custom reporting and workflows
• Premium Analytics for custom reports

Pros & cons

Pros	Cons
Intuitive visual reporting interface	Steep learning curve
Excellent mobile app support	Limited customization in lower tiers
Strong community management tools	Relatively high price point
	Inconsistent customer support

Sprout social pricing

Sprout Social pricing starts from $249/seat/month, making it a tool suitable for only enterprises and large-scale brands:

• Standard: $249/seat/month (5 social profiles)
• Professional: $399/seat/month (unlimited social profiles)
• Advanced: $499/month
• Enterprise: Custom pricing with additional features
• 30-day free trial available

Related: 11 Best Sprout Social alternatives

6. Sendible

Sendible is a social media analytics and management tool designed specifically for agencies. It offers comprehensive analysis and reporting features. What sets it apart is its ability to be white-labeled, making it a reliable social media analytics software for agencies that want to use the software under their own brand for their clients.

Key features

• White-label reporting
• Client management tools
• Smart content scheduling
• Comprehensive analytics

Pros & cons

Pros	Cons
Advanced white-labeling options	Need support help for custom metrics
Excellent client management	Limited design options
Strong team collaboration	No blended metrics
	Basic real-time dashboards

Sendible pricing

Sendible offers flexible pricing tiers to suit businesses of all sizes:

• Creator: $29/month (1 user, 6 social profiles)
• Traction: $99/month (4 users, 24 social profiles)
• Scale: $199/month (7 users, 49 social profiles)
• Advanced: $299/month (20 users, 100 social profiles)
• Enterprise: $750/month (80 users, 400 social profiles)
• 14-day free trial available

7. Agorapulse

Agorapulse is a comprehensive social media analytics platform that helps you assess the effectiveness of your social media efforts. Agorapulse has made its mark among the social media tracking tools by offering unique team performance tracking capabilities and an intuitive reporting interface.

Key features

• Social inbox management
• ROI reporting
• Automated moderation
• Custom report builder

Pros & cons

Pros	Cons
Excellent inbox management	Limited collaboration in basic plan
Strong ROI tracking	Expensive for small teams
User-friendly interface	Basic export options
	Limited customization features

Agorapulse pricing:

Agorapulse’s pricing structure has multiple plans to support businesses of varying sizes:

• Free: Basic features for 1 user, 3 social profiles.
• Standard: $99/user/month (10 social profiles)
• Professional: $149/user/month (10 social profiles)
• Advanced: $199/user/month (10 social profiles)
• Custom: Custom pricing
• 30-day free trial

9. Later

Later is a social media analytics tool with user-friendly visual planning features. The interface of Later makes it a great social media analytics tool for brands and marketers focusing on visual platforms like Instagram and Pinterest.

However, it is also important to note that the platform does support analytics for other platforms like Threads, TikTok, and X.

Key features

• Visual content planning
• Instagram analytics
• Basic engagement metrics
• Story analytics

Pros & cons

Pros	Cons
Excellent visual planning	Limited platform support
Strong Instagram insights	Basic analytics features
User-friendly interface	Limited reporting options
	Restricted scheduling in the free plan

Pricing

• Starter: $25/month (1 user, 1 social set)
• Growth: $45/month (3 users, 3 social sets)
• Advanced: $45/month (6 users, 6 social sets)
• 14-day free trial available

Related: Top 15 best Later alternatives

10. Canva Analytics

Canva Analytics is a basic but efficient social media insights tool that combines design capabilities with social media measurements. It is a unique social media analytics solution for businesses that are entirely focused on visual content created using Canva.

Key features

• Content performance tracking
• Basic engagement metrics
• Design-to-posting workflow
• Team collaboration

Pros & cons

Pros	Cons
Seamless design integration	Limited to Canva-created content
Easy-to-use interface	Basic analytics features
Great template library	Limited export options
	Restricted customization

Pricing

• Free: Basic features
• Pro: $6.50/month per user
• Teams: $5/month per user (minimum 3 people)
• Enterprise: Custom pricing
• 30-day free trial

11. SocialPilot

SocialPilot offers an affordable solution for small teams and solopreneurs who need comprehensive social media management without the enterprise price tag. It provides a good balance of features for content scheduling and analytics.

Key features

• Content scheduling
• Analytics dashboard
• Client management
• White-label PDF reports

Pros & cons

Pros	Cons
Affordable pricing	Limited advanced features
Good bulk scheduling	Basic listening capabilities
Reliable posting	Simple analytics
	Limited customization

Pricing

• Essentials: $25.50/month (7 social accounts)
• Standard: $42.50/month (15 social accounts)
• Premium: $85/month (25 social accounts)
• Ultimate: $170/month (50 social accounts)
• 14-day free trial

12. BuzzSumo

BuzzSumo is a powerful content research and social media monitoring platform that analyzes millions of pieces of content to provide insights on social engagement and content performance.

Since its launch in 2013, it has become an essential tool for marketers seeking data-driven content insights, with its database including over 300 trillion engagements.

Key features

• Content performance analysis
• Social engagement tracking
• Influencer identification
• Competitor content analysis

Pros & cons

Pros	Cons
Comprehensive content insights	Higher pricing point for small businesses
Excellent influencer discovery	Limited filtering options for content
Accurate social share counts	No LinkedIn share tracking
	Steep learning curve for navigation

Pricing

• Content Creation: $199 per month for 1 user
• PR & Comms: $299/month
• Suite: $499/month
• Enterprise: $999/month
• 30-day free trial available

13. Cyfe

Cyfe is a business dashboard platform that goes beyond traditional social media analytics by integrating metrics from multiple marketing channels.

It gathers and combines data from various sources, including social media, email marketing, online ads, and CRM tools. All of the consolidated data is presented in a user-friendly and customizable dashboard.

Key features

• Customizable multi-channel dashboard
• Real-time data monitoring
• Email and SMS alerts
• Social media analytics widgets

Pros & cons

Pros	Cons
Extensive integration options	The initial setup can be complex
Highly customizable dashboards	Some advanced features need higher tiers
Cross-channel data visualization	Learning curve for custom widgets
	Limited social media scheduling features

Pricing

• Starter: $19/month
• Standard: $29/month
• Pro: $49/month
• Premier: $89/month
• 14-day free trial available

14. Keyhole

Keyhole specializes in social media analytics and listening, standing out for its robust audience intelligence and campaign performance prediction capabilities.

What makes Keyhole unique is its AI-powered algorithm that helps brands and agencies tap into potential audience insights through advanced social listening features, making it particularly valuable for social media campaign tracking and competitor analysis.

Key features

• Advanced social listening
• Campaign performance prediction
• Sentiment analysis
• Influencer tracking and management

Pros & cons

Pros	Cons
Powerful predictive analytics	Steep learning curve
Comprehensive listening tools	Premium features are costly
Advanced sentiment analysis	Limited historical data access
	Basic reporting templates

Pricing

Keyhole offers two different plans: Teams and Enterprise. Both of these plans have custom pricing, so you have to contact the platform’s sales team.

15. Emplifi

Emplifi, previously known as Socialbakers, is an AI-powered social media marketing and analytics platform that combines comprehensive analytics with content optimization and customer care capabilities.

As an enterprise-level solution, it stands out for its ability to provide deep insights while offering practical tools for content management and audience engagement.

Key features

• AI-powered content intelligence
• Advanced audience analysis
• Automated performance reporting
• Competitive benchmarking

Pros & cons

Pros	Cons
Comprehensive AI capabilities	Premium enterprise pricing
Advanced predictive analytics	Complex initial setup
Unified marketing suite	Steep learning curve
	Requires sales consultation

Pricing

Emplifi offers customized pricing based on the user’s specific requirements.

16. Rival IQ

Rival IQ positions itself as a powerhouse in competitive social media analytics, offering comprehensive insights without requiring data science expertise. It provides detailed competitive analysis across multiple platforms while maintaining an intuitive user interface that makes complex data accessible to marketing teams of all sizes.

Key features

• Cross-platform competitive analysis
• Social media performance tracking
• Ad performance analytics
• Automated insights generation

Pros & cons

Pros	Cons
Easy to visualize data	Higher price point than competitors
Comprehensive competitor insights	Limited collaboration in basic plan
Robust platform improvements	Expensive for small businesses
	Limited customization options

Pricing

• Drive: $239/month (10 competitors)
• Engage: $349/month (20 competitors)
• Engage Pro: $559/month (40 competitors)
• 14-day free trial available

17. Zoho Social

Zoho Social is a social media analytics and management platform that stands out for its ability to provide deep audience insights and real-time engagement tracking.

The platform excels in offering detailed demographic analysis and content performance metrics while integrating seamlessly with other Zoho products for enhanced business intelligence.

Key features

• Real-time monitoring and analytics
• Custom report builder
• Audience demographic analysis

Pros & cons

Pros	Cons
Consolidated analytics dashboard	Limited in-depth analytics
Easy to customize reports	Email support only
Useful mobile app	Limited integration
	Basic content analysis tools

Pricing

• Standard: $15/month per brand
• Professional: $40/month per brand
• Premium: $65/month per brand
• 15-day free trial available

18. HubSpot

HubSpot’s social media analytics tool stands out for its deep integration with the broader HubSpot ecosystem, providing a comprehensive view of how social media impacts your bottom line.

What makes it unique is its ability to connect social interactions directly to CRM data, allowing businesses to track the complete customer journey from social engagement to conversion.

Key features

• AI-powered sentiment analysis
• Keyword monitoring streams
• Social media ROI tracking

Pros & cons

Pros	Cons
Deep CRM integration	Significantly higher pricing
Comprehensive ROI tracking	Requires HubSpot ecosystem
Advanced attribution modeling	Complex initial setup
	Limited standalone functionality

Pricing

• Marketing Hub Professional: $800/month (3 users, 50 social accounts)
• Marketing Hub Enterprise: $3,600/month (5 users, 300 social accounts)
• 14-day free trial available

19. Iconosquare

Iconosquare delivers comprehensive social media analytics with a focus on providing clear, actionable insights into account growth and content performance.

The platform excels in offering detailed metrics across multiple platforms while maintaining an easy-to-understand interface for both beginners and advanced users.

Key features

• Custom analytics dashboards
• Story performance tracking
• Competitor analysis
• Audience demographics

Pros & cons

Pros	Cons
Comprehensive analytics	Higher price point
Intuitive interface	Limited customization options
Advanced export options	Restricted features in basic plan
	Some features require upgrades

Pricing

• Launch: $39/month (1 user, 10 profiles)
• Scale: $83/month (3 users, 30 profiles)
• Excel: $139/month (6 users, unlimited profiles)
• Agency: Custom pricing (unlimited users, unlimited profiles)
• 14-day free trial

20. Tailwind

Tailwind is an AI-powered social media analytics and management platform that specializes in visual-first platforms, particularly Pinterest and Instagram. Tailwind is known for its smart scheduling and hashtag recommendation features.

Moreover, its ability to provide detailed analytics specifically optimized for visual content performance is useful for marketers and brands focusing on visual content.

Key features

• AI-powered SmartSchedule
• Color-coded hashtag recommendations
• Pinterest analytics dashboard
• Bulk content scheduling

Pros & cons

Pros	Cons
Advanced AI scheduling	Limited to visual platforms
Smart hashtag analysis	Basic analytics in the free plan
Intuitive content planning	Higher cost per social account
	Platform-specific limitations

Pricing

• Pro: $24.99/month (1 account)
• Advanced: $49.99/month (2 accounts)
• Max: $99.99/month (3 accounts)
• Free plan available with basic features

21. Talkwalker

Talkwalker, now part of Hootsuite, is an enterprise-level social media analytics and consumer intelligence platform that provides comprehensive monitoring across social media, news, blogs, and forums. Talkwalker has efficient real-time monitoring capabilities to provide deep insights into consumer conversations and brand sentiment across multiple channels and languages.

Key features

• Real-time social listening
• Sentiment analysis
• Crisis management tools
• Geographic mention mapping

Pros & cons

Pros	Cons
Comprehensive data coverage	Enterprise-level pricing
Advanced sentiment analysis	Complex learning curve
Real-time monitoring	Overwhelming feature set
	Requires dedicated management

Pricing

Talkwalker has four different plans: Listen, Analyze, Business, and Premium. All of these plans have custom pricing.

22. X (Twitter) Analytics

While most of the native analytics tools are available for free, X Analytics is a premium native analytics tool available exclusively to X Premium subscribers. X analytics dashboard provides detailed insights into content performance and audience engagement for paying subscribers.

Key features

• Post-performance tracking
• Engagement analytics
• Custom date range analysis
• Real-time analytics

Pros & cons

Pros	Cons
Real-time data access	Requires premium subscription
Detailed engagement metrics	Limited historical data
Easy-to-use interface	Basic export capabilities
	Features still in beta

Pricing

X (Twitter) analytics are now only available with an X Premium subscription, starting at $8 per month.

Related: Top 9 paid & free X (Twitter) analytics tools in 2025

Top 5 free social media analytics tools

Most of the social media platforms also have free native social media analytics tools to help you get information about basic platform-specific metrics.

Some of the most popular free social media analytics tools are:

23. Meta Business Suite

Meta Business Suite is the official free analytics tool for both Facebook and Instagram. It provides a complete view of your performance across both Meta social media platforms. It’s particularly useful for businesses and agencies using Facebook and Instagram for marketing.

Key features

• Audience demographics
• Post performance metrics
• Ad performance tracking

Pros & cons

Pros	Cons
Comprehensive Meta insights	Limited to Meta platforms
Real-time data updates	Basic export capabilities
Integrated ad management	Limited historical data
	Basic customization options

Related: 15 Instagram analytics tools you should be using in 2025

24. LinkedIn Analytics

LinkedIn Analytics provides robust insights for B2B companies and professional networking, offering detailed information about your company page performance and audience engagement.

Key features

• Visitor analytics
• Engagement metrics
• Track followers growth

Pros & cons

Pros	Cons
Detailed B2B insights	Limited to LinkedIn platform
Professional audience data	Basic reporting features
Good export options	Limited customization
	Restricted historical data

Related: The best analytics tools to track and optimize your LinkedIn success

25. TikTok Analytics

TikTok Analytics is a free native analytics tool available to all Pro account users, offering comprehensive insights into profile performance, content engagement, and audience behavior. What sets it apart is its ability to provide detailed video performance metrics and audience insights without any subscription costs.

Key features

• Profile performance tracking
• Video engagement analytics
• Audience insights dashboard with real-time metrics

Pros & cons

Pros	Cons
Completely free	Advanced insights are limited to accounts with more than 100 followers
Comprehensive video metrics	Basic export options
Detailed audience insights	Limited to TikTok only.

Related: Top 11 TikTok analytics tools for marketers in 2025

26. Pinterest Analytics

Pinterest Analytics is a free, comprehensive analytics tool available to all business account holders. It offers deep insights into pin performance, audience behavior, and engagement metrics. Other than providing basic engagement metrics, it also provides detailed audience interest data and trending topic analysis.

Key features

• Performance dashboard
• Audience insights reporting
• Video analytics
• Pin engagement tracking

Pros & cons

Pros	Cons
Comprehensive free analytics	Requires business account
Detailed audience insights	Limited historical data
Rich trend analysis	Basic export features
	Platform-specific metrics

Related: Guide to Pinterest analytics: Understanding your performance metrics

27. YouTube Studio

YouTube Studio serves as a comprehensive analytics and channel management platform for creators. It provides detailed insights into video performance, audience behavior, and channel growth.

Key features

• Channel performance tracking
• Video analytics dashboard
• Shorts-specific metrics

Pros & cons

Pros	Cons
Comprehensive analytics suite	Complex interface for beginners
Detailed audience insights	Limited comparative analytics
Real-time performance data	Basic export options

Pricing

• Free with YouTube channel
• No paid tiers
• All features included
• Monetization features available with YPP

Related: 13 best YouTube analytics tools to grow your channel in 2025

Choosing the right social media analytics tool

Choosing the right social media analytics tool is more than just comparing feature lists—it’s about finding a solution that aligns with your workflow and helps you make better strategic decisions.

While each tool we’ve covered has its strengths, the key is to identify which features matter most for your specific needs and growth stage.

For teams looking to combine comprehensive analytics with intuitive content management, ContentStudio stands out as a leading social media management and analytics tool. You can take advantage of the 14-day free trial to experience firsthand how ContentStudio can transform your social media strategy.

Whatever tool you choose, remember that the best analytics platform is the one you’ll actually use consistently. Start with your core requirements, consider your budget and team size, and choose a solution that can grow with your needs.

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