Inside UNIFY’s social media success story
Discover how nonprofit UNIFY the World improved social media consistency, saved time, and grew engagement by 50% through smarter content scheduling.
14 days free trial - No credit card required.
Integrated with
45%
increase in productivity with ContentStudio
$500+
saved monthly on social media management costs
17 hrs/week
saved on content planning and scheduling
ContentStudio was a game changer for us.
Michael Kraus
Director of Social Media at UNIFY the World
Industry & audience overview
UNIFY the World is a 501(c)(3) peace organization dedicated to promoting unity and global harmony. Their primary audience includes individuals and communities interested in peace initiatives and social good, with a strong focus on engaging supporters via Facebook.
Challenges faced by UNIFY the world
Before adopting ContentStudio, UNIFY the World encountered several significant challenges:
- Manual posting was time-consuming and labor-intensive.
- Manual workflow made consistent posting difficult.
The organization was spending over 15 hours per week on content planning and scheduling, a considerable investment of time for a nonprofit team.
Top time drainers
The most time-consuming social media task for UNIFY the World was:
Scheduling posts across multiple platforms.
ContentStudio: The winning solution
UNIFY the World chose ContentStudio for several compelling reasons:
All-in-onesocial media automationand scheduling.
User-friendly interface and ease of use.
Cost-effectiveness compared to other tools.
Unified social media calendarfor better organization.
What sets ContentStudio apart for UNIFY the World
The most valuable feature for UNIFY the World has been:
Multi-account and multi-platform management.
Cost savings & productivity improvement
While the exact amount is unspecified, UNIFY the World has noticed clear cost savings since adopting ContentStudio, thanks to reduced manual effort and the need for fewer tools. The platform has delivered a significant productivity boost making the team 30-50% more efficient in their social media operations.
Achievement of marketing goals
Since implementing ContentStudio, UNIFY the World has seen marked improvements in their social media performance:
Increased engagement rate (likes, comments, shares).
Higher follower growth across platforms.
Improved content reach and visibility.
More consistency in posting schedule.
They reported over 50% growth in both engagement rate and follower count after using ContentStudio. The platform also played a key role in helping them achieve important marketing goals, including increased brand awareness and higher social media engagement.
Conclusion
UNIFY the World’s journey highlights how even resource-constrained nonprofits can achieve remarkable results with the right technology in place. By adopting a unified social media management platform, they significantly reduced manual workload, improved content consistency, and optimized their communication across platforms.
This case study is a testament to how streamlined workflows and automation can be transformational for purpose-driven organizations looking to grow their digital presence and deepen community engagement.
