Best time to post on TikTok (100,000+ posts analysis)

blog authorPublished by Maryam Haq
Jul 8, 202519 minutes
blog

Best time to post on TikTok: Key takeaways

  • Overall best times to post on TikTok: 6 AM – 10 AM and 7 PM – 11 PM EST
  • Best days for TikTok engagement: Tuesday, Thursday, and Friday
  • Worst day for posting: Sunday
  • Industry matters: Different niches have unique optimal posting times
  • Algorithm consideration: TikTok’s algorithm favors recency, making timing crucial
  • Testing is essential: Your specific audience may have different active hours

TikTok has redefined social media with its explosive growth and unparalleled engagement rates. With over 1 billion active users worldwide, choosing the best time to post on TikTok has become a critical factor for success.

But when exactly should you post for maximum visibility and engagement?

To answer this question definitively, we analyzed over 100,000 TikTok posts across various accounts, industries, and audience demographics. We combined this data with insights from multiple third-party sources to create the most comprehensive guide to the best time to post on TikTok on different days in 2025.

Whether you’re a content creator, influencer, or brand looking to optimize your TikTok marketing strategy, this data-driven guide will help you reach your audience when they’re most active and receptive.

Why is it essential to find the best time to post on TikTok?

Although engagement on the app is impressive, going viral on TikTok is more complex than creating entertaining videos and hitting ‘post.’ Instead, you need to work with the TikTok algorithm to increase your chances of success. 

Speaking of winning at TikTok marketing, it’s essential to remember that the app’s algorithm looks at the initial interactions your content receives. Meaning that the better the response your post receives as soon as you publish it, the more it will be pushed to people’s feeds. 

You should post video content at the peak of your audience’s attention span. 

When you post at a time your audience is active on the app, they’ll instantly see your video. This gives your content an immediate boost in views. And if you’re following all the ways to create audience-resonating content, you can easily garner favorites (likes) and comments on your content. 

This way, your content will get more views immediately, a higher video completion rate, and more audience interaction on your post. Again, this signals the TikTok algorithm that your video is resonating with its viewers, boosting it further. 

Conversely, posting at a different time when your audience isn’t active costs you views, likes, and follows. With little engagement on your posts, it’s unlikely TikTok would show your videos to more people. 

Put simply, if you want to reach a wider audience, you need to choose the best time to post on TikTok. 

Also Read: Best Time to Post on Facebook

Best times to post on TikTok according to day in 2025

Each business has its own best time to post on TikTok. 

As we discussed earlier, try to post when your audience is most likely active. However, the exact time differs based on the following factors: 

  • Your (business) niche
  • Your audience’s profession and age bracket
  • Your audience’s timezone and location
  • Your audience demographics (whether you’re targeting men or women, for example)
  • The location and timezone of your audience 

Consider your target buyer or viewer persona when posting on TikTok. To understand your target viewers, figure out when they will likely be active on the video-sharing app. 

This isn’t all, though. When deciding the best time to post on TikTok, you can’t rely on your instinct alone. Instead, you’ll need data-backed insights to identify when your audience will be active. 

However, measuring such data takes work. As a newbie on the platform, you need more data from past content to analyze and find the best times to post on TikTok. 

It’s essential to stick with the general guidelines around the best time to post on TikTok when starting out. Then, as you publish content, you’ll start building up a data bank, which you can review to pinpoint when your audience is most active on TikTok. 

Based on our extensive analysis of over 100,000 TikTok posts, we’ve identified two distinct daily windows that consistently outperform other posting times across all regions:

Morning Window: 6 AM – 10 AM EST

  • Peak engagement at 9 AM EST
  • Ideal for reaching early risers and commuters
  • Lower competition than evening slots

Evening Window: 7 PM – 11 PM EST

  • Peak engagement at 9 PM EST
  • Highest overall engagement rates
  • Best for entertainment and lifestyle content

These timeframes represent when the largest percentage of TikTok users are actively scrolling, liking, and commenting on content. The platform sees particular surges in activity during the morning commute and evening leisure hours.

Best times to post on TikTok by day of the week

Our analysis revealed significant variations in optimal posting times depending on the day of the week.

Here’s a quick reference guide for optimal posting times by day:

  • Monday: 6 AM, 10 AM, 10 PM EST
  • Tuesday: 9 AM, 12 PM, 9 PM EST
  • Wednesday: 7 AM, 8 AM, 11 PM EST
  • Thursday: 9 AM, 12 PM, 7 PM EST
  • Friday: 5 AM, 1 PM, 3 PM EST
  • Saturday: 11 AM, 7 PM, 8 PM EST
  • Sunday: 7 AM, 8 AM, 4 PM EST

Let’s take a closer look at the day-by-day breakdown:

Best time to post on TikTok on Monday

The best times to post on TikTok on Monday are 6 AM, 10 AM, and 10 PM EST.

Monday mornings see significant TikTok activity as users check their feeds before starting their week. Our data shows that early morning posts (6 AM) capture commuters and early risers scrolling through TikTok to ease into the workweek.

The 10 AM slot aligns perfectly with morning breaks when users typically take a quick social media pause during their workday. This time slot sees 27% higher engagement compared to other morning hours.

The 10 PM window represents the “bedtime scroll” phenomenon, where users wind down by browsing TikTok before sleep. This late-night timing works particularly well for entertainment and relaxation content.

Content strategy for Mondays

Focus on motivational content, weekly planning tips, and “Monday motivation” themes. Users are most receptive to uplifting content that helps them start their week positively.

Best time to post on TikTok on Tuesday

The best times to post on TikTok on Tuesday are 9 AM, 12 PM, and 9 PM EST.

Tuesday is consistently one of the strongest performing days on TikTok, with overall engagement rates 15% higher than Monday. The 9 AM slot captures users during their morning routine when they’re most likely to engage with new content.

Midday posts at 12 PM effectively reach users during lunch breaks, when they have dedicated time to browse social media. The evening window at 9 PM captures users after dinner when they have the most leisure time.

Content strategy for Tuesdays

Educational content, how-to videos, and tutorials perform exceptionally well on Tuesdays. Our analysis shows that informational videos posted on Tuesdays receive 32% more shares than those posted on other days.

Best time to post on TikTok on Wednesday

The best times to post on TikTok on Wednesday are 7 AM, 8 AM, and 11 PM EST.

Wednesday shows unique engagement patterns with strong early morning activity. The 7-8 AM window captures users who check TikTok first thing in the morning, while the 11 PM slot reaches night owls and international audiences.

Interestingly, our analysis found that Wednesday is often overlooked by major creators, with many top influencers posting less frequently mid-week. This presents an opportunity to capture the audience’s attention with less competition.

Content strategy for Wednesdays

Trending challenges and participation-based content see peak performance on Wednesdays. Users are looking for midweek entertainment and are more likely to engage with interactive content that breaks up their routine.

Best time to post on TikTok on Thursday

The best times to post on TikTok on Thursday are 9 AM, 12 PM, and 7 PM EST.

Thursday ranks as the second-highest engagement day for TikTok, just behind Tuesday. Our data shows that as the weekend approaches, user engagement increases significantly throughout the day.

The morning (9 AM) and lunch (12 PM) windows follow typical workday patterns, but the earlier evening slot (7 PM) indicates that users start their leisure browsing earlier on Thursdays compared to earlier weekdays.

Content strategy for Thursdays

Product reviews, demonstrations, and shopping-related content perform best on Thursdays. With the weekend approaching, users are more receptive to discovery-based content that might influence weekend plans or purchases.

Also Read: TBT (Throwback Thursday): What it means and how to use it

Best time to post on TikTok on Friday

The best times to post on TikTok on Friday are 5 AM, 1 PM, and 3 PM EST.

Friday’s optimal posting times reflect a shift toward weekend behavior. The early morning slot (5 AM) captures international audiences and early risers, while the afternoon windows (1 PM and 3 PM) reach users who are winding down their work week and beginning to transition into weekend mode.

Our analysis shows that Friday afternoon posts (between 1-4 PM) see a 23% higher completion rate than those posted at similar times on other weekdays.

Content strategy for Fridays

Entertainment, humor, and weekend-focused content performs best on Fridays. Users are seeking content that aligns with the positive emotions associated with the approaching weekend.

Best time to post on TikTok on Saturday

The best times to post on TikTok on Saturday are 11 AM, 7 PM, and 8 PM EST.

Saturday’s posting schedule reflects weekend behavior patterns. The later morning start (11 AM) captures users who sleep in and casually browse TikTok during brunch or morning leisure time.

Evening hours (7-8 PM) show the highest engagement, with users actively seeking entertainment content during their peak weekend leisure time. Our data indicates that Saturday evening posts receive 18% more likes and 24% more comments than weekday evening posts.

Content strategy for Saturdays

Lifestyle content, weekend activities, and entertainment videos perform exceptionally well. Food, fashion, and social content that aligns with weekend activities see the highest engagement rates.

Best time to post on TikTok on Sunday

The best times to post on TikTok on Sunday are 7 AM, 8 AM, and 4 PM EST.

Sunday shows an interesting pattern with strong early morning engagement (7-8 AM) from early risers and a mid-afternoon peak (4 PM) as users prepare for the week ahead.

While Sunday generally has the lowest overall engagement of any day of the week, these specific time slots still offer valuable opportunities to reach your audience when competition is lower.

Content strategy for Sundays

Relaxing, inspirational, and planning-oriented content performs best on Sundays. Content that helps users mentally prepare for the week ahead or provides a calming end to their weekend resonates most effectively.

Worst time to post on TikTok

While knowing the best times to post is crucial, understanding when NOT to post can be equally valuable for your TikTok strategy. Our analysis identified specific timeframes when engagement drops significantly, potentially limiting your content’s reach and impact.

Based on our analysis of 100,000+ TikTok posts, the worst times to post on TikTok are:

  • Late night hours: 11 PM to 3 AM EST (except for Wednesdays)
  • Early afternoon slump: 2-4 PM on Mondays and Wednesdays
  • Early morning weekend posts: Before 9 AM on Saturdays

Worst Day to Post on TikTok

Our data consistently shows that Sunday is the worst day to post on TikTok overall, with average engagement rates 27% lower than weekdays. 

While there are specific windows of opportunity on Sundays (as noted in our day-by-day breakdown), general engagement throughout the day remains lower as users are mentally preparing for the week ahead.

Best time to post on TikTok chart

Best times to post on TikTok by location

Your audience’s location is vital in deciding the best times to post on TikTok. After all, the time your audience will be awake and leisurely online depends on where they are located. 

Moreover, the time difference between geographical locations means that while it may be the best time to post in one country, in another, your audience might be asleep at the same time. This is why you can’t just use the timings shared above as is.

How can you tell when to post on TikTok based on your audience’s location? Follow these steps to get your unique answer:

  • Step 1: Go back to your viewer persona to find where your audience is located. 
  • Step 2: Convert the global best posting times above to your desired timezone using World Time Buddy or another tool.

Best times to post on TikTok by industry

Besides your location, the industry that you belong to also counts.

For instance, the best time to make a post on TikTok would be different if you’re targeting an audience of stay-at-home mothers than when you target teenage boys.

Why? Because moms tend to use TikTok when their children are off to school. On the other hand, a teenage boy will probably scroll videos on TikTok on his way to school or college. 

Here’s a summary of the best times to post on TikTok across different industries:

Best time to post by industry chart
Best time to post by industry

Also Read: A Complete Guide to Schedule TikTok Posts

When should your business post on TikTok?

Regularly analyze your content to improve your TikTok strategy and drive more engagement.

Remember: solely relying on general best times for posting on TikTok doesn’t work in the long run. Because social media is constantly changing, you need to adapt your strategy to it.

In other words, for your TikTok videos to succeed, you need to analyze your past content and experiment with posting times to fine-tune your posting schedule.

Manually keeping a note of the days and times when your posts drive the most engagement can be tedious, though. It’s also an extreme measure considering powerful tools like ContentStudio can help you quickly find the best times to post on TikTok.

Did You Know?
You can also track analytics of any URL that you share using a URL shortener.

You can also review your TikTok Analytics to identify when your audience is most active. From there, create a schedule for posting based on the information you learn. 

Here are 3 methods you can use to find the best time to post: 

1. Using TikTok Analytics for posting at the best times

Learning from your own experience is another way to determine the best times to post.

You can use TikTok Analytics to analyze your past content to create an optimal posting schedule.

Here are the steps to follow:

Step 1: Upgrade to a TikTok Pro account

To get insights related to your audience and content performance, you’ll have to upgrade your account to TikTok Pro if you haven’t already. 

Three dots in the right corner of your screen allow you to do this. From there, go to ‘Settings and privacy’ where you can find the option to ‘Switch to Pro Account’ under the Manage My Account tab.

Settings and privacy menu

You’re required to enter a few details to switch to a Pro account. Once done, you will be able to access analytics.

Select switch to business account
Select an account category

Step 2: Gather insights from TikTok Analytics

Once you’re able to access analytics, open your TikTok Pro account and go to creater tools.

TikTok creator tools
Tap business suite

Here, you’ll find three categories: 

  • Overview: You can find video views, profile views, and follower metrics under this tab. 
TikTok analytics overview tab
  • Content: This category covers post-related metrics. You can find useful insights by tapping the Content tab and viewing your highest-performing posts. Note the timestamp of each post to see when you posted your high-performing videos to track the best times to post for you.
TikTok analytics content tab
  • Followers: This is where you’ll find your followers’ locations and what type of content they’re engaging with on your profile. 
TikTok analytics followers tab

Start by visiting the Followers tab to find the location of your followers. This way, you’ll know which timezone to post. 

Remember to also check your ‘Follower activity’ under the same tab. Here you can find the days and the hours your audience is most engaged. Monitor this data for a few weeks. 

Social Analyze CTA

Analyze, Understand, and Improve Your Social Strategy

Stack your key social metrics against those of your competitors and make targeted steps towards social media success.

14 days free trial - no credit card required

Step 3: Start A/B Testing

TikTok Analytics will give you the data you need to know when your audience is most active. Then, based on this data, start testing.

Let’s assume that your audience is most active from 6 am to 12 pm on weekdays. With this in mind, you should schedule your posts during these hours for a few weeks. Then, make sure to change the exact posting time each week.

With your posts scheduled for the week, keep an eye on the engagement you are getting related to the time your posts are published.

Social Calendar CTA

Social Media Calendar for Digital Agencies

Organize all your social posts and visualize your client’s social media content plan with an interactive Content Calendar

14 days free trial - no credit card required

Step 4: Maintain a spreadsheet

Alternatively, you can use Google Sheets or Microsoft Excel.

In your sheet, enter details about the engagement your posts had received in relation to the time when you posted them. For example, enter the time you posted and the likes, comments, and views you have received on the posts.

This method requires some time and effort before you can determine the best times for you to post on TikTok. 

2. Using competitor analysis to find the best times to post

One way you can find the optimal times for posting videos to TikTok is to look at what your competitors are doing. 

Below is a stepwise plan to go when analyzing competitors:

Step 1: Track when your competitors are posting 

First of all, note down a few competitors to track. 

Visit their TikTok accounts to see when they have posted their videos. You can find the date of each video by clicking on the video right beside the account name.

TikTok post date stamp

Also, keep an eye on the engagement: the views, comments, and likes they’ve received on their posts.

Enter this information in a spreadsheet. 

Step 2: Check at what times their engagement has been highest 

With a spreadsheet ready, it will be easier for you to conclude what times are driving the most engagement for your competitors. But, of course, the same posting schedule can also work for you.

This method of determining the best time to post on TikTok is less reliable. This is because videos get engagement for many reasons other than the time they’ve been posted. 

3. Using other social media channels to find the best times to post on TikTok

If you’re also active on other social media networks, such as Instagram and Facebook, you can access their analytics to find what has worked for you on those channels. 

However, you can only follow this strategy if your content on other social channels is similar to what you post on TikTok. 

This can also give you an idea of the optimal times to post on TikTok.

Remember: when it comes to TikTok, the quality of your content matters the most. 

What’s more, your posts are also likely to get higher engagement if you follow trends, use TikTok’s inbuilt features, include trending & viral hashtags, and write enticing captions. 

Your posting frequency also matters. TikTok recommends posting 1 to 4 times a day. 

Just posting when your audience is active isn’t all. Your posts must also be captivating enough for people to interact with them. Are you looking for ideas to keep your socials up and running? Have a look at the Top 15 Social Media Trends for Marketers in 2023!

Also Read: Best Time to Post Videos on YouTube

Ready to improve your TikTok engagement by posting at the best times?

When it comes to TikTok, a well-defined strategy and focus on quality can go a long way. 

Since the algorithm favors videos that immediately drive engagement, aim to post when people are likely to interact with your content. This will increase the chances of TikTok showing your content to a bigger audience. 

To begin with, start by following the global best times to post on TikTok. Once you have a library of content ready, use ContentStudio to schedule videos for automatic publishing when your audience is likely to engage. Not only will you automate posting, but you won’t have to dive into data to create an optimal posting schedule. 

Also Read: What’s the Best Time to Post on Instagram?

FAQs

What is the best time to post on TikTok?

The overall best times to post on TikTok are 6 AM – 10 AM and 7 PM – 11 PM EST. However, optimal posting times vary by day, with 9 AM and 7 PM consistently showing strong performance across weekdays. Tuesday, Thursday, and Friday generally yield the highest engagement rates.

Is it better to post TikToks in the morning or at night?

Both morning (6 AM – 10 AM) and evening (7 PM – 11 PM) perform well, but for different reasons. Morning posts capture users during commutes and morning breaks, while evening posts reach users during leisure time when they’re most receptive to entertainment. For best results, test both time frames to see which performs better with your specific audience.

Does posting time matter on TikTok?

Yes, posting time significantly impacts performance on TikTok. Our analysis shows that posts published during peak hours receive 23% more views and 40% higher initial engagement. TikTok’s algorithm prioritizes recency, making timing one of the most important factors in determining how widely your content will be distributed.

How often should I post on TikTok?

Based on our analysis, posting 1-2 times per day provides the optimal balance between maintaining audience interest and avoiding content fatigue. Very large accounts may successfully post up to 5 times daily, but quality should never be sacrificed for quantity.

Can I schedule TikTok posts in advance?

Yes, TikTok Business accounts have limited native scheduling features, but for more advanced scheduling options, third-party tools like ContentStudio offer comprehensive TikTok scheduling capabilities.

Social media management platform
ContentStudio

Powerful social media management software

Entrepreneurs, social media teams, and agencies trust ContentStudio as the optimal yet budget-friendly social media management platform.

    Content planning

    AI writing assistant

    Approval workflow

    Competitor analytics

    Team collaboration

    Automated reports